Southwestern Oregon Community College is requesting proposals from experienced firms to provide advertising and media management services related to student recruitment. Proposals will be accepted from the issue date of this notice (August 20, 2014) to 5:00 p.m., Friday, October 17, 2014, directed to:
Southwestern Oregon Community College
Attn: Anne Matthews
1988 Newmark Avenue
Coos Bay, OR 97420
Southwestern Oregon Community College desires to partner with an effective advertising agency/marketing firm that specializes in advertising and promotion for student recruitment for higher education. Through that partnership, SWOCC aims to develop a two- to five-year strategic and comprehensive approach to recruitment marketing, utilizing a variety of traditional and new media, and other venues. SWOCC will target diverse audience groups, with tailored messages to appeal to these different target markets. Due to declining numbers of traditional age students within the College district, this includes “geo-targeting” regions outside of the College district boundaries where SWOCC has been successful in drawing students. Regions include Alaska, Washington, Idaho, Montana, Nevada, California and Hawaii.